örjan wirdheim



Helping WWF in creating a stronger bond to their supporters as well as gaining more supporters and retaining them for a longer period of time. We came up with the idea to let WWF do a collaboration with a milk producer, to release a designed milk carton based on which animal the customer identifies themselves with. The milk is slightly more expensive and the excess money goes directly to preserving the wildlife.


  • Art Director, Project Manager
  • 2015
  • Hyper Island, WWF
  • Deliverable

projects and work